How PB&Co. Scaled Its Elite Residential Projects with Strategic Marketing

See how our tailored advertising strategies and engaging content helped PB&Co. secure prestigious awards and expand their luxury property portfolio.

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PB&Co

PB&Co. has made a significant impact in the luxury residential market by addressing a unique gap with a compelling vision: to become the industry leader in effortless luxury, exceptional design, and exclusive experiences with world-reknown designers. Starting with boutique branded residences that include a comprehensive turn-key solution, PB&Co. Has quickly built a strong reputation for elevating the residential experience in Australia. PB&Co. is celebrated for its unwavering dedication to luxurious living and innovative design, making it a distinguished name in the realm of ultra-luxury residences and beyond.

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Scope

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

Tailored advertising campaign for specific buyer profiles, utlising demographic segmentation, interest-based targeting, and remarketing to hit the bullseye.
We went the extra mile and produced content that's both engaging and informative. We whipped up eye-catching visuals, virtual tours, and detailed descriptions about One Cannes. All of this was aimed at grabbing potential buyers' attention and getting them interested.
Boosting conversion rates with continued optimisation of campaigns and analysis of consumer online behaviour, we used strategies like personalised landing pages, lead nurturing workflows, and A/B testing to up the conversion rates and give users the best experience.