The Strategy That Delivered 20+ New Partners and a Boost In Brand Awareness for Plum Partners

Find out how we helped Plum Partners achieve rapid growth, secure new partnerships and significantly increase their brand awareness.

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Plum Property & Plum Partners

Plum Property is a leading real estate and property management agency in Brisbane, who in 2022 launched Plum Partners - the opportunity for agents in QLD & NSW to build their own real estate brand, their way.

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Scope

Digital Marketing Strategy | Meta Ads | Google PPC | TikTok Ads

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

  • Pay-per-click Google call ads to boost their visibility and drive more traffic to their optimised website by targeting all the right keywords and locations to draw in potential customers who were actively searching for real estate agents or property managers.
  • Facebook nurturing campaigns, ensuring the highly engaged database of audiences we have built up over the years are always targeted, adding social proof onto every post
  • Discovered which ads to enhance in the marketplace, using attention-grabbing videos and compelling copy that highlights the personalities of the agents.

Campaign Results

10%

Increase in Properties Under Management YoY

50%

Increase In Brand Awareness In The First 6 Months

1000+

Google Reviews Using An Advocacy Review Framework

More Case Studies

All Case Studies

OVER $55 MILLION IN SALES

Reaching 125,000 Buyers and Building a $55M Sales Pipeline

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7.24 AVERAGE GOOGLE ADS ROAS

How Olympic Party Hire Achieved an 88% Year-on-Year Growth with Targeted Digital Campaigns

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SIGN UP GROWTH 470% YoY

Driving $755K in Annual Revenue and Attracting Major Partnerships in One Year

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