How Adelaide Wine Barrels Uncorked a 7.5x ROI with Creative Marketing and Strategic Targeting

Discover the strategy behind Adelaide Wine Barrels’ impressive ROI and nationwide brand expansion.

Meta Ads
Ecommerce

Adelaide Wine Barrels

Adelaide Wine Barrels is renowned for its premium hand-crafted oak barrels, designed for aging port, wine, and spirits. As a family-owned business in the heart of Australia’s wine industry, it combines authentic craftsmanship with a personal touch. In addition to serving individual customers, the company offers wholesale options, catering to a broad range of businesses and distributors across Australia.

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Scope

Digital Marketing Strategy | Meta Ads | Graphic Design | Video Editing

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

  • Established an Australian-wide funnel with diverse audience and rigorous testing of creative materials to ensure we were reaching the correct individuals.
  • Employed a combination of short video stories and highlight reels to connect with and re-engage audiences, while also incorporating numerous social proof into the ads and social media, resulting in an influx of comments and reactions.
  • Tested various promotions and deals to attract interested audiences and scale successful products.

Campaign Results

228.1%

Increase In Purchases From Previous Quarter

32%

Increase In ROAS From Previous Quarter

214%

YoY Increase In Online Revenue

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