The Digital Strategy That Sold Out Magic Millions Polo and Drew Star-Studded Attendance

Discover how Rath Digital's targeted advertising campaign helped elevate ticket sales and boost engagement for the prestigious Magic Millions Polo event.

TikTok Ads
Meta Ads
Events

Magic Millions Polo

The Pacific Fair Magic Millions Polo and Showjumping is a premier VIP event that merges the excitement of polo matches with the elegance of a top-tier showjumping competition. Known for its high-profile auctions of champion racehorses, including the legendary Winx, Magic Millions is a highlight in the equestrian and racing calendar. 

Explore More:
No items found.

Scope

Digital Marketing Strategy | Meta Ads | TikTok Ads | Graphic Design | Video Editing

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

  • Tested a mixture of short-form video storytelling and highlight reels on Instagram and Facebook placements backed by performance advertising
  • Created a funnel for local and interstate audience where saw our ads at the right time and were guided to purchase, and effectively optimised the campaigns as it got closer and closer to the event so we were hitting the right people!
  • Boosted social media posts to drive further engagement on socials and hype people up in the comments

Campaign Results

1,114,716

Impressions Australia Wide

Sold Out

Event In 2023

5 x ROAS

On Tracked Sales

More Case Studies

All Case Studies

OVER $55 MILLION IN SALES

Reaching 125,000 Buyers and Building a $55M Sales Pipeline

Meta Ads
Google Ads

Leads

7.24 AVERAGE GOOGLE ADS ROAS

How Olympic Party Hire Achieved an 88% Year-on-Year Growth with Targeted Digital Campaigns

Google Ads
Meta Ads

Leads

50% BOOST IN BRAND AWARENESS

The Strategy That Delivered 20+ New Partners and a Boost In Brand Awareness for Plum Partners

Google Ads
Meta Ads
TikTok Ads

Leads