The Marketing Strategy Behind Baillie Lodges’ 1 Million+ Impressions and 7.5x ROAS

See how we combined creativity and data-driven insights to drive unparalleled results for Baillie Lodges.

Meta Ads
eCommerce

Baillie Lodges

Baillie Lodges represents a transformative approach to luxury hospitality, distinguished by its innovative blend of high-end accommodations, world-class dining and immersive experiences. Founded by James and Hayley Baillie, this exclusive collection of lodges is strategically positioned in some of the world's most extraordinary destinations.

Explore More:
Lodges:
Capella Lodge
No items found.

Scope

Digital Marketing Strategy | Video Editing | Meta Ads  

‍

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

  • Created fresh, value-oriented content to maintain the engagement and enthusiasm of social communities
  • Implemented a highly focused strategy funnel on a global scale, enhanced customer journey optimisation to support awareness and bookings
  • Implemented website tracking to monitor website reservations, phone inquiries, and subscriber sign-ups
  • High level reporting for stakeholders and CMO

Campaign Results

Relaunch of SOL

After Kangaroo Island bushfire

Average Roas of 7.5

While scaling Meta ads across 7 lodges

1 million+ impressions

Across Canada, NZ and AU

More Case Studies

All Case Studies

OVER $55 MILLION IN SALES

Reaching 125,000 Buyers and Building a $55M Sales Pipeline

Meta Ads
Google Ads

Leads

7.24 AVERAGE GOOGLE ADS ROAS

How Olympic Party Hire Achieved an 88% Year-on-Year Growth with Targeted Digital Campaigns

Google Ads
Meta Ads

Leads

50% BOOST IN BRAND AWARENESS

The Strategy That Delivered 20+ New Partners and a Boost In Brand Awareness for Plum Partners

Google Ads
Meta Ads
TikTok Ads

Leads